The best sales and marketing campaigns are those that are designed for maximum impact: those that live long in our memories and provide a demonstrable return on investment in terms of an uplift in sales. The most successful campaigns run...
Looking for a lift in your sales figures? While discount vouchers, advertising and other marketing strategies can help, your store layout can make a huge difference too. Never underestimate the value of point-of-sale displays, as when actioned correctly, they can offer your retail store a whole host of benefits. Here are ten to start you off.
When you walk into a store, it's often easy to work out its target clientele. The fixtures and fittings, the number of items for sale and the decor all contribute to the look and feel that the store is aiming...
It was in September 1955 that the first ever TV advert was shown in the UK: Unilever's Gibbs S.R. toothpaste had a one-minute slot on ITV on the first day of the channel's broadcast. Since then, TV advertising has seen...
With Christmas fast approaching, retailers across the country are starting to think carefully about their festive window displays, which serve multiple purposes. Not only do they celebrate the festive spirit, they also showcase your wares in the best possible light...
Spanish clothing and accessories brand Zara has been around since 1975. Starting from a single store selling more affordable lookalikes of high-end products, the company has grown to over 2,000 stores in 88 countries. Co-founder Amancio Ortega currently sits at...
What makes a successful retailer? For many, it's about finding the right niche (whether that's focusing on either value or luxury), putting effort into growing online sales or finding new and exciting ways to entice shoppers into their brick and...
The outcome of a referendum on 23rd June 2016 was met with shock and disbelief by many British retailers - 51.9% of participants voted in favour of the UK leaving the European Union. The polls prior to the momentous vote...
When Woolworths first opened in New York city back in 1879, it was the era's equivalent of today's £1 shop. It became known as a "cheap and cheerful" retailer that sold all kinds of items for just five cents each....
