The Most Impressive Christmas Window Displays 2017

Now the New Year is upon us, it's time to reflect on who triumphed when it came to the most impressive Christmas window displays of 2017. It comes as no surprise that many of the best windows were in New York and London, since the cities are home to some of the world's top department stores.

Read on to find out who pulled out all the stops to create the most eye-catching festive window displays of 2017...

Selfridges, London

The Christmas window display at Selfridges was reportedly unveiled before any other in the world - way back in October 2017. The famous Oxford Street windows followed the theme, "With love from..." and featured a scene of commuters riding gold cycles decorated with festive wreaths, a brass band, a giant robin and a market scene with around 5,000 hand-painted sprouts!

Tiffany's, London

The Bond Street jewellery brand featured the theme, "A Tiffany Holiday", with a different display in every window, inspired by the brand's former vice president and artistic director, Gene Moore. Unveiled in November, the Christmas windows featured mannequins depicting various activities, with sparkling constellation backdrops illuminating each scene.

Tiffanys Christmas Display

Printemps, Paris

The department store on Boulevard Haussmann told the tale of a magical journey, featuring a young boy who departs from London to spend Christmas in Paris. Beginning his journey on a cold winter night, the stunning display depicts his travels through the English countryside in snow, across the sea and on a train to Paris. The final Printemps windows depict him with his friends, playing with toy soldiers.

Harrods, London

Inspired by the traditional Sicilian puppet theatre, the window display in Harrods of Knightsbridge was a joint effort with designer brand Dolce and Gabbana. Dressed as life-size puppets, Domenico Dolce and Stefano Gabbana made a special appearance to bring a sprinkle of Italian festive spirit to the store.

Macy's, New York

The animated window displays were all about holiday traditions. Featuring a multitude of different scenes, including polar bears on ice skates and a theatre hosted by Father Christmas, the displays emphasised the value of spending Christmas with loved ones, while also capturing the magic and bustling energy of New York city


Fortnum and Mason, London

The department store in Piccadilly had the theme, "Together We're Merrier", for its Christmas campaign and the windows reflected this. Eight iconic windows brought various objects to life in unusual ways - such as Fortnum and Mason's hampers being delivered by an elephant and a lion and an ostrich on a rocket ship. A long table displayed a feast of the store's festive food and drinks.


Saks Fifth Avenue, New York

The "Once Upon a Holiday" display featured 14 different scenes to celebrate the 80th anniversary of the famous animated film, Snow White and The Seven Dwarves. Scenes such as the Wicked Queen and her poisoned apple, and Snow White dancing with her woodland animal friends were the first in history to be animated. A unique version of Snow White's fairytale gown by designers such as Alberta Ferretti and Monique Lhuillier were also featured within the magical displays.

Saks Christmas Display

Liberty, London

Liberty's department store on Regent Street depicted the shop's rooftops, filled with thousands of twinkling lights and snow - the inspiration was Clement Clarke Moore's poem, "Twas the Night Before Christmas". Lit by a massive moon, the windows recreated the skyline in silhouette and products played a background role rather than being central to the scenes.

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